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December, 1996 Volume 19, Issue 12

Brew’s Who

Contributed by Barry Marshall, originally from Knight-Ridder News Service

How can you spot an American beer-drinker? The label is peeled off the bottle, the mug has foam on top and there are pretzels close by. So says Coors Brewing Co. survey of 368 beer lovers at the 1996 Great American Beer Festival, held last month in Denver.

Among the survey's findings: 62 percent of beer drinkers don't wait for the foam to disappear before drinking; 56 percent peel the labels from a beer bottle; 65 percent prefer to drink beer from a mug, while 34 percent like it straight from the bottle.

 


Updated: January 08, 1998.